Standard Baggu Bag - Mermaid

Bored with basic shopping bags? The Standard Baggu Bag - Mermaid solves that problem with a splash of underwater fantasy. This illustrated tote brings mythical ocean vibes to your everyday – making even a quick dash to the shops feel like you've made an actual style choice.

Why You'll Love It:

• Conversation starter – playful pattern that guarantees at least one 'where'd you get that bag?' at the checkout.
• Surprisingly strong – carries up to 22.7 kg of whatever you're hauling, from a week's worth of groceries to everything you need for a day at the markets.
• Cleverly designed – folds into its own 12×12cm pouch that you won't notice in your Baggu bag or desk drawer, so it's always there when you need to carry more than your hands can handle.

This mermaid-inspired Baggu brings a bit of underwater magic to your errands – and help inspire you to keep ditching plastic bags for good.